Business, Management and Education, Vol 15, No 1 (2017)

Experiential Learning in Management Education

Eyal Eckhaus (Ariel University, Israel)
Galit Klein (Ariel University, Israel)
Jeffrey Kantor (Ariel University, Israel)


Management studies have been criticized for lagging behind the actual needs of organizations, ignoring experiential dimensions. We address this issue by applying experiential learning theory using an accountancy-oriented board game designed to help participants learn about cost management. The game was played in a pricing course with an enrolment of 104 accountancy students. We examined the impact levels of game entertainment and comprehensibility on the course material comprehension as well as the game’s impact on the final grade in the course. Results show that game participants had significantly higher grades than students that did not participate in the game, and that entertainment and comprehensibility of the game predict the understanding of course material. We also found that managerial employment capability can be predicted by level of challenge participants derive from the game. This study addresses the gap between traditional management education and practice. It provides empirical evidence of the value of hands-on gameplay experience for assimilation of course concepts and strategies. The results confirmed the importance of exposing players through an entertaining game simulation to challenges that arise in the business world. In addition, we lay the ground for future studies on the novel usage of the game as a tool to assess management skills.

Article in: English

Article published: 2017-06-29

Keyword(s): game; simulation; experiential learning; management; education; accounting.

DOI: 10.3846/bme.2017.345

Full Text: PDF pdf



1. Bringing active learning into the accounting classroom
Satoshi Sugahara, Steven Dellaportas
Meditari Accountancy Research  year: 2018  
doi: 10.1108/MEDAR-01-2017-0109

Business, Management and Education ISSN 2029-7491, eISSN 2029-6169
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 License.